Thursday, September 6, 2012

With An Eye Toward Video Discovery, Flixster Relaunches To Help Users Navigate The World Of Movies Online

Flixster PictureSo here's the good news: There are more movies available online than ever before. And the bad news: There are also more movie services than ever. What that means for consumers is a hugely fragmented experience, where they never know where one movie is available for purchase or rental, or even if it's available through a video subscription service like Netflix. With a relaunch of its web site, Time Warner-owned Flixster is looking to help users get at whatever movie they want to see, wherever it's available. Time Warner acquired Flixster and Rotten Tomatoes last May, and then made the Flixster website and apps part of its UltraViolet rollout. Unfortunately, reaction to the new Flixster -- and the UltraViolet digital rights locker it was linked to -- was pretty negative at launch. Flixster has in the last several months worked to improve it, and is launching a site-wide refresh in beta that will take it back to its video discovery roots.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/-H_6RuTdzsY/

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